作　者：喻国明 苏健威 杨雅
关键词：行为传播学；媒介化；元宇宙；学科范式；传播理论
摘　要：

进入数字时代以来，传播学学科体系面临着碎片化、复杂化及难以解释巨量传播现象的危机。如何站在全局与时代发展的高点上对传播学进行统摄性的学科重构、构造适宜未来传播的研究范式，是当前传播学发展面临的关键问题。构造以“传播—心智—行为”协同要素为关注对象的行为传播学范式，是破解传播学学科发展困局的关键路径。在行为传播学范式的视野下，传播研究不可脱离行为，行为研究也不可脱离传播的中介，需要将行为作为分析人类及其实践环境的关键指标。具体而言，行为传播学范式以环境、人类、行为作为研究的三重基本维度，以创新概念视角、提升诠释视点、细化效果分层作为主要研究路径，旨在通过关注行为聚合当前的传播学主流研究范式，回答“传播如何构造社会”这一学科核心问题。

 

Behavioral Communication: The Core Paradigm of the Future Communication Discipline

Yu Guoming，Su Jianwei，Yang Ya（Beijing Normal University）

Abstract Entering the digital era, the communication discipline is currently facing such crises as frag‐ mentation, complexity, and difficulty in explaining rapid proliferation of communication phenomena. How to build a unified discipline reconstruction of communication studies and construct a research paradigm suitable for future communication is a key issue from the perspective of global and contemporary development. The construction of a behavioral communication paradigm focusing on the "communication-mind-behavior" collaborative model is the key path to overcome the dilemma of communication discipline construction. According to the behavioral communication paradigm, communication research cannot be separated from behavior, nor can behavioral research be separated from the media of communication; the behavior must be a major indicator for analyzing people and their practice environment. More specifically, the behavioral communication paradigm views environment, human beings, and behavior as three fundamental dimensions. Its major developmental path includes the innovation of conceptual viewpoints, improvement of interpretative perspectives, and refined classification of communication effects. By concentrating on behavior, the goal of behavioral communication is to incorporate the present dominant research paradigm in communication studies and find answers to the fundamental question of how communication shapes society.

Key words behavioral communication; mediatization; metaverse; discipline paradigm; communication theory

 

■  作者简介 喻国明，法学博士，北京师范大学新闻传播学院教授、博士生导师，传播创新与未来媒体实验平台主任；北京 100875；

苏健威，北京师范大学新闻传播学院博士研究生；

杨 雅，文学博士，北京师范大学新闻传播学院副教授、认知神经传播学实验室副主任。

 

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