作　者：毛蕴诗 黄宇元 付宏
关键词：绿色全产业链；低碳运作；节能减排；绿色发展；生态保护
摘　要：

当前绿色发展已经成为社会共识并在宏观经济层面得到深化。从微观视角延伸到产业层面进行深入研究，通过演绎和归纳相互印证，提出绿色全产业链的概念并尝试探索其分析模型，可做出以下假设：资源过度消耗与生态环境破坏严重损害各社会主体利益，企业低碳环保运作动因包括绿色技术及其发展、全球低碳环保责任、经济全球化和绿色贸易壁垒等，低碳环保理念是消费者绿色消费的动因，社会公众监督、政府规制与制度性补偿措施改善经济外部性两方面共同推动企业低碳运作和消费者绿色消费，企业、消费者、社会公众、政府行为的协同作用推动绿色全产业链形成。这七个假设构成了背景—动因—路径—效果的绿色全产业链逻辑体系，体现了这一分析模型的学术价值，其应用价值可通过典型企业案例加以验证。

 

Analysis Model and Empirical Study of Whole Green Industry Chain

Mao Yunshi, Huang Yuyuan (Sun Yat-sen Unversity) Fu Hong (Hubei University of Economics)

Abstract Green development has now become a social consensus and a macro-economic agenda. Through a study at both corporate and industrial levels by using deduction and induction, we propose the concept of the whole green industry chain and make an attempt to explore its analysis model. On the basis of these efforts, the following assumptions have been made. Excessive consumption of resources and destruction of ecological environment have seriously damaged the interests of various social actors. The factors that have been urging enterprises’ low-carbon and environmental protection operation involve green technology and its development, global low-carbon and environmental protection responsibility, economic globalization, and green trade barriers. The idea of low carbon and environmental protection is the driving force behind consumers’ green consumption. Public supervision and government regulation as well as the improvement of economic externalities stemming from institutional compensation measures can jointly promote enterprises’low-carbon operation and consumers’green consumption. The synergetic functioning among enterprises, consumers, the public and the government facilitates the formation of the green industry chain. These hypotheses constitute a background-motivation-path-effect logical system of the whole green industry chain, reflecting the academic value of our analytical model whose application value can be verified by typical enterprise cases.

Key words   low-carbon operation; green development; energy saving and emission reduction; green development; ecological protection

 

■收稿日期 2020-07-02

■作者简介 毛蕴诗，经济学博士，中山大学管理学院教授、博士生导师；广东广州，510275；黄宇元，金融学博士，中山大学和广州农村商业银行股份有限公司联合培养博士后；广东广州，510631；付 宏，管理学博士，湖北经济学院经济与贸易学院教授，湖北武汉，430235。

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