作　者：孙金燕 金星
关键词：虚拟偶像；数字亚文化；文化景观；拟像
摘　要：

虚拟偶像是一种由数字技术、二次元文化和粉丝文化交互催生的抽象文化产品，它以数字符号为媒介构筑拟真世界，呈现出拟像在场、拟社会互动与拟人格设定等景观化表征，与青年受众形成线上/线下、虚拟/现实的相互交织与召唤，为青年群体的自我表达与文化姿态构建出一个创造自由空间、保存和建立自身意义储备的场域。虚拟偶像特殊的技术实践与参与式文化实践，既疏导青年对现实世界的欲望诉求，也消解青年的主体性及其批判意识与超越维度，加深社会文化的虚拟化。考察虚拟偶像的景观化特征及其所折射的数字化时代青年亚文化群体的价值取向、文化心态与身份认同等，有利于深入勘察当下数字亚文化的建构与价值。

 

Construction and Value of Digital Subculture

An Investigation of Virtual Idol's Cultural Landscape

Sun Jinyan，Jin xing（Yunnan Minzu University）

Abstract Virtual Idol is an abstract cultural product, which results from the joint efforts of digital technology, two-dimensional culture and fans culture. It builds a virtual world through the medium of digital semiotics and presents such landscape features as virtual presence, virtual interaction and personification, which interacts with and calls on youths online and off-online or between reality and virtual reality. Therefore, it provides young people with a free zone for innovation and a "field" for preserving and establishing the value of itself. Virtual idol's technical practice and involve in cultural practice not only relieve young people's desire for the real world, but also destructs their subjectivity, sense of criticism and transcendental dimensions, thus deepening the virtualization of social culture. The investigation of virtual idol's cultural landscape features  and the youth's subcultural group's value orientation, cultural psychology and identity reflected in the digital age is helpful for us to carry out in-depth explorations of the construction and value of the present digital subculture.

Key words   Virtual Idol; digital subculture; cultural landscape; simulacra

 

■  作者简介 孙金燕，文学博士，云南民族大学文学与传媒学院副教授，云南省广告与品牌研究院研究员；云南 昆明 650031；金 星，文学博士，云南民族大学文学与传媒学院教授，云南省广告与品牌研究院院长。

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